NSTES: WSQ NARRATING SUSTAINABILITY IN TOURISM & EVENTS THROUGH STORYTELLING
WSQ NARRATING SUSTAINABILITY IN TOURISM & EVENTS THROUGH STORYTELLING
Course Duration
Mode of Assessment
Written Assessment, Oral Questioning, Written Test
Who Should Attend
- B2B and B2C event planners, event organizers, meeting planners, corporate event planners, e-sport producers, line events producers or project managers.
- Personnel involved in sales, communication leaders, branding and marketing managers, and operations professionals globally.
- Executives involved in planning, developing, and organizing promotional, business, social, and MICE event planners for internal stakeholders or clients from local to international participants.
What's In It for Me
This is an elective module for Certificated Event Sustainability (CES) Accreditation programme.
Be equipped with the power to convey eco-friendly practices effectively. Master the art of crafting impactful narratives, enhancing your ability to communicate and inspire change. This course will position you as an artful sustainability storyteller, providing a competitive edge in a world where environmental responsibility is paramount. Invest in your professional growth and contribute to positive change in the tourism and events industry through the transformative skill of storytelling.
Course Overview
In a landscape where sustainability is paramount, our elective module offered for the Certified Event Sustainability (CES) accreditation programme emerges as a vital resource for the tourism industry. Singapore, with its commitment to eco-friendly practices, seeks professionals who can effectively communicate and champion sustainable initiatives.
This course caters to individuals in tourism and events, including marketers, event planners, tourism executives, and sustainability enthusiasts. Attendees will gain insights into crafting compelling narratives that resonate with Singapore's eco-conscious audience, driving positive change in the industry. Whether you are a seasoned professional or an emerging talent, this course offers practical tools and strategies to elevate your communication skills, positioning you as a leader in sustainable tourism and events. Join us to be at the forefront of the evolving narrative of sustainability in Singapore's vibrant tourism sector.
In Partnership with Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS)
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Course Schedule
Next available schedule
Course Objectives
This course aims to equip participants with the skills to:
- Effectively communicate sustainability in the tourism and events industry
- Delve into the art of storytelling and learn to craft impactful narratives that resonate with audiences
- Master key messaging for sustainability
- Understand the power of storytelling
- Create communication plans
- Analyzing case studies for practical insights
- Drive positive change, promote and implement sustainable practices
Course Outline
This is a hydrid course. You will be required to do self-paced learning of 1.5 hours prior to attending class. More details will be offered in an email to learners 1 week prior to class.
In-person Class (1 day of 8.5 hours):
Module 1: The Power of Story: Rethinking Communication
Explore best practices in storytelling through a glimpse into leading global campaigns. Analyze regeneration-focused examples and engage in class discussions on lateral thinking and campaign impact. Learn to derive crucial insights to inform your narrative.
Module 2: Communicating Sustainability: Tools for Brand Building and Behavior Change
Delve into key messaging, transitioning from sustainability to regeneration. Understand how tourism and events can drive systemic change, manage risks, and generate opportunities. Explore the power of storytelling, guidelines for sustainability narratives, and stakeholder engagement. Conclude with a group activity creating stakeholder maps.
Module 3: Case Studies: Best Practices for Story Development
Examine two Asian case studies, analyzing their construct and applicability in informing stakeholders. Foster discussion on lessons learned for practical application in your business.
Module 4: Applying Knowledge: Create Your Destination's Communication Plan
Work in groups to develop communication plans for your destination. Presentations and Q&A sessions provide opportunities for peer learning. Conclude with a wrap-up session to recap key insights and close the course. This comprehensive program equips participants with storytelling tools to effectively communicate sustainability in the dynamic fields of tourism and events.
Certificate Obtained and Conferred by
- Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Statement of Attainment (SOA), accredited by SkillsFuture Singapore. SOA will be reflected as [TOU-PRE-4001-1.1-1: Marketing Communications Plan Development L4].
- Upon meeting the attendance and assessment(s) criteria, participants will be awarded with a digital Certificate of Completion from NTUC LearningHub.
- With the completion of two (2) Core modules prescribed by SACEOS, learners will attain the Certified Event Sustainability (CES) accreditation.
- Certificate of completion from NTUC LearningHub
Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from NTUC LearningHub.
Additional Details
Medium of Instruction: English
Trainer to trainee ratio: 1:20
Mode of Delivery: Virtual Live Class (VLC) via Zoom or Physical class
Price
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Course Fee and Government Subsidies |
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Individual Sponsored |
Company Sponsored |
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Non-SME |
SME |
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Before GST |
After GST |
Before GST |
After GST |
Before GST |
After GST |
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Full Course Fee |
$500.00 |
$545.00 |
$500.00 |
$545.00 |
$500.00 |
$545.00 |
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For Singapore Citizens aged 39 years and below |
$250.00 |
$295.00 |
$250.00 |
$295.00 |
$150.00 |
$195.00 |
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For Singapore Citizens aged 40 years and above |
$150.00 |
$195.00 |
$150.00 |
$195.00 |
$150.00 |
$195.00 |
Funding Eligibility Criteria
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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Remarks
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Individual Sponsored Trainee |
Company Sponsored Trainee |
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SkillsFuture Credit:
UTAP:
PSEA:
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Absentee Payroll (AP) Funding:
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Terms & Conditions apply. NTUC LearningHub reserves the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
| Batch ID | Course Period | Course Title | Funding Available |
Duration (Hours) |
Session (Hours) |
Venue | Available Seats |
Online Payment |
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